
From New York Times
Apple is the new most valuable brand in the world, according to a
closely followed annual report. The report, to be released next Monday,
is from Interbrand, a corporate identity and brand consulting company
owned by the Omnicom Group that has been compiling what it calls the
Best Global Brands report since 2000. The previous No. 1 brand,
Coca-Cola, fell to No. 3.
Not only has Apple replaced Coca-Cola as first among the 100 most
valuable brands based on criteria that include financial performance,
this is the first time that the soft drink known for slogans like “It’s
the real thing” has not been No. 1.